We've come a long way
From a visionary entrepreneur’s idea to a thriving franchise brand, OXXO Cleaners that Care has come a long way. It all began with a simple concept: to provide exceptional dry-cleaning services with a focus on sustainability and customer satisfaction. Through dedication, hard work, and a commitment to innovation, the brand grew rapidly, capturing the attention of like-minded individuals who were eager to be a part of this revolution. Today, OXXO Cleaners that Care stands tall as a successful franchise, spreading its ethos of eco-friendly practices and superior garment care to communities far and wide. With each franchisee, the brand’s impact grows, as they carry the torch of excellence and continue to change the landscape of the dry-cleaning industry one location at a time
Quick facts about OXXO
|COMPANY FOUNDED YEAR||2001|
|UNITS IN OPERATION||49|
|COMPANY OWNED UNITS||4|
Everything we do is executed with a passion for caring
After spending his career owning and operating textile and plastic manufacturing companies, Salomon Mishaan (owner and President of OXXO Cleaners that Care) realized how the dry cleaning and laundry industry was lagging and saw an opportunity to explore and innovate the business in this domain.
Pilot TestUsing strong criteria to select potential franchisees, Salomon chose South Florida as the pilot region to launch the concept, as he felt that unlike other states such as California and Colorado, there was a lack of environmental awareness in this region. The harmful effects that Perc (perchloroethylene) and other harmful chemicals bring to clothing and to human health, are not an issue with OXXO Care Cleaners®.
Founder, President, CEO
Salomon Mishaan is the President and Owner of International Cleaners Corp., a franchising company that owns OXXO Care Cleaners®. Mr. Mishaan has more than twenty-five years of experience owning and managing companies in a diverse set of industries including insurance, construction, plastics, and textiles. As the first businessman to bring this revolutionary European cleaning concept to the U.S, Mr. Mishaan quickly felt the need to create and expand an ecologically-sound, energy-efficient and socially responsible cleaning system from South Florida to the rest of the United States.
CHARLOTTE C. RUSSELL
Chief Executive Officer
Charlotte C. Russell is our Chief Executive Officer, bringing her extensive experience and leadership to the role since March 2023. Prior to joining our company, Mrs. Russell served as the Chief Executive Officer of Rocksolid Granit USA LLC in Florida from June 2020 to February 2023, and as the Chief Operations Officer from October 2017 to June 2020 within the same organization. Before that, she held the position of Chief Development Officer at UKW Franchising Company, LLC in Aventura, Florida from September 2015 to October 2017. With a passion for organizational optimization, Mrs. Russell believes in empowering individuals within the company to maximize their contributions and work towards collective value. Throughout her career, she has successfully built and revitalized brands, as well as spearheaded international expansion, emphasizing the importance of flexible uniformity for sustained growth in diverse markets.
Vice President of Marketing
Vanessa Conde is an accomplished marketing professional, currently serving as our Vice President of Marketing since March 2023. With an impressive track record, Vanessa previously held the position of Global Senior Vice President of Marketing at Rocksolid Granit USA LLC from January 2018 to February 2023. Prior to that, she was the Vice President of Marketing at UKW Franchising Company, LLC in Aventura, Florida, from February 2016 to January 2018. Prior to UKW Franchising Vanessa was the Marketing Director at South Florida based Dr. G’s Weight Loss and Wellness. Vanessa’s marketing journey began in New York City, where she worked in the ad agency industry, handling clients like the Cayman Island Department of Tourism, The New York Botanical Garden in the Bronx and Lowe’s Hotels. Her expertise and experience make her a valuable asset in driving marketing strategies and achieving business goals for OXXO Cleaners that Care.
VP Franchise Sales & Development
Bob McHugh has extensive experience in franchise sales and development roles. McHugh held the role of Vice President of Franchise Development at Granite & TREND Transformations from January 2019 to March 2023. He was also Director of Franchise Sales and National Accounts at Marblelife Restoration Services in Sanford, Florida between August 2017 and December 2018. Earlier in his career, McHugh founded and led Stone Giant, Inc. as CEO from January 2004 to June 2017 in Oviedo, Florida. He also served as Director of Franchise Development for Budget Rent A Car in Lisle, Illinois from January 1998 to December 2003. Overall, McHugh brings over two decades of franchise industry experience to his current VP of Franchise Sales & Development position at OXXO Cleaners that Care.